Master the Unspoken Codes of Southeast Asian Growth

Published by Third Wave Press. The 2026 Field Manual for founders, investors, and operators navigating the "Messy Middle." Get the definitive print edition + a private 1-hour strategic diagnostic session to apply these frameworks to your specific challenge.

Unlock Book + 1-on-1 Strategy Call ($149)

Spotted Across SEA's Premium Hubs

Previous editions of this playbook have traveled with founders and been spotted across 10+ premium hubs, transit lounges, and founder spaces in Southeast Asia, including:

📍 Vietcombank Priority Lounge (Da Nang International Airport)

📍 Taseco Book & Gift (Hanoi International Airport)

📍 Soko Cafe (Ho Chi Minh City)

📍 Tinh Books & Coffee (Ho Chi Minh City)

📍 Little Hanoi Egg Coffee (Ho Chi Minh City)

📍 Tranquil Books & Coffee (Hanoi)

📍 Xofa Cafe (Hanoi)

📍 Little Cam Saigon (Ho Chi Minh City)

📍 Bán Cafe (Ho Chi Minh City)

📍 Đường Sách / Book Street (Ho Chi Minh City)

The 2026 physical edition is your prerequisite playbook

You aren’t just buying a book. You are securing a 1-hour private strategy diagnostic for your business, backed by 15+ years of cross-border advisory experience.

What’s included in your $149:

1-Hour Private Strategy Call (Directly with Kai to diagnose your scaling blocks)
The 2026 Edition Physical Book (Shipped directly to your desk) Most business books are filled with Silicon Valley theory. This is a tactical, no-fluff pocket guide built specifically for the realities of the Southeast Asian market.

What You Walk Away With:

Clarity on direction: Sharp insights for your business goals, GTM, and fundraising in SEA.
Actionable next steps: Playbook-style clarity, not recycled advice.
A senior strategist thinking with you: Apply the frameworks directly to your business during our Zoom call.

Advisory for Entrepreneurs & Growth-Stage Businesses in Southeast Asia -The Book

Publisher: Third Wave Press | Edition: 2026 Print (Closed-Door Circulation) | Shipping: February 2026

As featured on CNBC Asia, this book offers a clarity-first lens for entrepreneurs, growth-stage CEOs, second-gen successors, and investors navigating Southeast Asia’s fragmented markets.

It was named one of the Top 8 Business Books on Southeast Asia’s startup ecosystem by Bookshelf PH (2022) - featured alongside titles from Wiley, Tech in Asia, and Asian Insider - and has been shared in closed-door sessions across Vietnam, Indonesia, and other SEA hubs.

Far from a generic playbook, this book decodes the overlooked realities of private-market growth, founder transitions, and regional expansion - where traditional consultants and textbooks often fall short.

While not mass-distributed, it became a quiet credibility asset for those seeking strategic positioning, cross-border clarity, and founder-ready narratives.

Updated 2026 Edition · Pre-Order Now

This 2026 edition is a fully refreshed and expanded version of the work first released in 2019 and updated again in 2025. It carries a new ISBN and represents the definitive version of the book going forward. Shipping begins February 2026.

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FAQs

This is a single, premium bundle. Upon securing your spot, you will immediately receive a private calendar link to book your 1-hour strategy session with Kai. Your physical 2026 playbook will be shipped directly to your desk (delivery within Southeast Asia is typically 1-2 weeks).
To protect the exclusivity of these frameworks, Third Wave Press has pulled this edition from standard retail distribution. It is now strictly available as a private advisory bundle for founders, VCs, and capital allocators navigating the SEA region.
Right now, shipping is focused on Southeast Asia. If you are outside the region, extra shipping fees may apply.
For founders, operators, and impact leaders running $50K–$20M businesses or nonprofits in Southeast Asia who want sharper direction, faster funding, and smarter expansion without hype or noise.
Each product is checked out individually to keep things fast and secure.
Yes. The 1-hour private strategy session is the core of this bundle. It allows us to map the frameworks directly to your specific business bottlenecks.
Yes. The frameworks and call adapt to investor lens: deal-evaluation, market risk, capital deployment or exit potential.
Absolutely. Advice and frameworks scale based on your size. The clarity matters even more when early or small.
You get future updates to the book, so you stay aligned with SEA market shifts.